Get ready for a blast from the past that’s revving up the future! Williams Racing is turning heads this weekend at the United States Grand Prix by unveiling a stunning 2002-inspired livery, celebrating its groundbreaking partnership with Atlassian. But here’s where it gets even more exciting: this isn’t just a nostalgic nod—it’s a bold statement about the power of teamwork, innovation, and resilience. And this is the part most people miss: it’s also a symbol of two giants joining forces to dominate the grid once again.
The livery, a one-off masterpiece, pays homage to the year Atlassian was founded while spotlighting the shared DNA of these two teamwork titans. Unveiled by Carlos Sainz, Atlassian CEO Mike Cannon-Brookes, and 2002 Williams driver Juan Pablo Montoya, it’s a visual story of survival, growth, and ambition. But here’s the controversial twist: can a partnership rooted in software and collaboration truly transform a racing team’s fortunes? Let’s dive in.
Mike Cannon-Brookes, Atlassian’s CEO, reflects on the shared origins of both companies: ‘Atlassian and Williams were both founded on teamwork. Two mates, big ideas, and a ton of passion—sound familiar?’ He adds, ‘We’re thrilled to partner with Williams as they race toward a new era of greatness, using technology to climb the grid.’ But is technology enough to bridge the gap between legacy and future?
Juan Pablo Montoya, who delivered seven podiums in 2002, chimes in: ‘F1 has changed dramatically since 2002, but the keys to success remain the same: teamwork, innovation, and relentless drive. Williams and Atlassian embody these values, and this livery is a perfect tribute.’* Yet, some might argue: can a throwback design truly capture the essence of modern racing?**
Carlos Sainz, the team’s recent podium finisher, can’t hide his excitement: ‘The FW47 looks incredible in this retro livery—it’s sure to be a fan favorite. I’ve seen firsthand how Atlassian’s tools are propelling us forward, and I’m buzzing for what’s next.’* But here’s the question: will fans see this as a genuine celebration or just a marketing gimmick?**
Let’s not forget the underdog story: Atlassian started with an idea and $10,000 in credit card debt, growing into a global leader in collaboration software. Williams, founded in 1977 by Sir Frank Williams and Sir Patrick Head, battled financial struggles to become one of F1’s most successful teams. Now, they’re united to reclaim glory, but can they overcome today’s fierce competition?
The partnership is already delivering results. Williams is enjoying its best season since 2016, sitting fifth in the Constructors’ Championship. Using Atlassian’s System of Work, the team is prioritizing projects, sourcing insights, and accelerating repairs with tools like Jira and Loom. But is this enough to challenge the top teams?
As the 2002 livery hits the track this weekend, inspired by the iconic blue and white FW24 that battled Ferrari in 2002, it’s more than a design—it’s a declaration. What do you think? Is this partnership the game-changer Williams needs, or is it just a flashy distraction? Share your thoughts below—let’s spark some debate!
